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According to data from the Federation of passengers, sales of narrow passenger cars in China increased by 372.9% in February 2021 compared with the same period last year, of which sales in the luxury market increased by 574.8%. It is not difficult to see that the growth rate of the luxury car market is much higher than the market level, once again continuing the hot sales of luxury cars in the market last year. Recently, the China Automotive Center released the February luxury brand sales ranking, which counts the top 15 luxury car brands by sales. Overall, BMW-Benz Audi occupies the top three positions. Tesla, as a car-building brand, has become a rookie of second-tier luxury brands, while Red Flag has become the only Chinese brand with more than 10,000 sales.
The luxury car market continues to grow rapidly, and the sales of many brands have risen sharply and ushered in historical highs, which has become a major breakthrough in the automobile market this year. Luxury car retail sales rose 33% year-on-year in September, double-digit growth for many months in a row, and market share remained at around 15%, according to the federation of passengers. The demand for high-end cars brought about by consumer upgrading, as well as the increasing competition for luxury cars, have led to a continuous decline in prices, further expanding the consumer market covered by luxury cars. Under such circumstances, the luxury car market continued to prosper in October, with mainstream luxury brands rising sharply collectively. In the past October, the growth of second-tier luxury brands is more obvious, including Cady.
The luxury car market continues to grow rapidly, and the sales of several brands have soared and ushered in historical highs, which has once again become a major breakthrough in the automobile market this year. Luxury cars rose 86 per cent year-on-year in March, 60 per cent in February and 51 per cent in March 2019, according to the Federation of passengers. Reflects the luxury cars continue to maintain strong growth characteristics, consumer upgrading of high-end exchange demand is still strong.
Coincides with the "Golden Nine" traditional peak season, September passenger cars still maintain a growing trend, in which the luxury car market continues to be stronger, a number of brands have achieved a sharp rise in the same month compared with the same period last year. The luxury car market grew 33% in September from a year earlier, up 5% from July, and its market share remained at an all-time high of about 15%, according to a report by the federation of passengers.
Recently, domestic car companies are experiencing an unprecedented "price war", the major car companies "subsidy price reduction" information is everywhere, "price reduction tide" has become a key word in the automobile industry. According to incomplete statistics, so far, at least 40 car brands have participated through subsidies from manufacturers or price cuts by dealers. "
Recently, the auto industry focused on statistics and released the TOP15 list of luxury brand sales in May 2022. According to the list, the BMW brand sold 58900 vehicles in May 2022, ranking first among luxury brands, with Mercedes-Benz and Audi at 51200 and 43800 respectively. Except for BBA
With the acceleration of consumption upgrading in the domestic automobile market, luxury brands have maintained a high growth trend in the first half of the year, even after the impact of the COVID-19 epidemic. After three consecutive months of year-on-year growth after March, the traditional off-season market still maintained a growth rate of nearly 30 per cent in July.
China's passenger car sales fell nearly 10 per cent in 2019 from a year earlier, and car dealers generally saw a decline in sales throughout the year, leading to a decline in performance, but luxury-branded passenger cars bucked the trend, with annual sales of 3.143 million vehicles up nearly 10 per cent from a year earlier. In this context, the main operation of luxury brand 4S stores of several dealer groups, last year's performance rose against the trend, more and more profitable. Meidong Automobile: net profit increased by 53.4% on March 27th, China Meidong Automobile Holdings Co., Ltd. announced its annual results in 2019, with a total revenue of 16.21 billion yuan, an increase of 46.5% over the same period last year.
Recently, the auto industry paid attention to statistics and released a list of the top 10 luxury brands in January 2022. According to the list, only BMW and Lincoln saw year-on-year growth in the first month of the year, while all other brands declined, with the biggest declines being Infiniti and Jaguar, where monthly sales reached only 1,000. After leading a group of luxury brands in 2021, BMW once again held the top spot in the first month of the year. According to Shanghai Insurance data, the number of BMW brands insured in January 2022 was 108294, an increase of 14.4% over the same period last year, making it the fastest-growing traditional luxury brand. In the BMW brand product line, BMW 5 series, BMW 3 series.
The continued growth of the luxury car market against the trend has become a bright spot in the current car market. The demand for high-end cars brought about by the upgrading of consumption and the increasing competition for luxury cars have led to a continuous decline in prices, further expanding the consumer market covered by luxury cars. According to the HKCEC report, in the first eight months of this year, the cumulative sales of the domestic luxury car market was about 1.533 million, an increase of 8.3% over the same period last year, and it was the only one of the three major market segments that maintained positive growth. In recent months, with the gradual recovery of the market, the growth momentum of domestic luxury car sales is even stronger, of which August sales reached 243700, a year-on-year increase of 31.6%.
Recently, the automobile industry paid attention to statistics and released the top 10 sales list of domestic luxury brands in 2021. According to the list, BMW brand sales totaled 821000 vehicles in 2021, up 8.3 per cent from a year earlier, making it the only first-tier luxury brand with positive growth, with Mercedes-Benz and Audi falling 3.6 per cent and 5.5 per cent respectively. Most second-tier luxury brands achieved year-on-year growth, such as Cadillac and Volvo, while Lexus, an imported brand, fell 6.9%. In addition, the new power brand sales soared, Tesla, ideal, Weilai are all up more than 100%. BMW 5 Series, BMW 3 Series and BMW X 3 Yi.
The momentum of continued growth in the luxury car market continued, with a number of brands rising sharply year-on-year in August. Retail sales of luxury cars rose 32% in August from a year earlier, up 3% from July, and their market share hit an all-time high of 15%, according to a report by the federation of passengers. From the newly released ranking of luxury brand sales in August, the first-tier BBA has a solid position, and BMW won the top sales of the month; the second-tier has changed greatly, with the sales of the independent luxury brand "Red Flag" rising sharply and surpassing Volvo into the top three places in the second tier; at the same time, the sales of domestic Model 3 have risen sharply, and Tesla has also risen rapidly. According to the insurance.
The past of June means that the achievements of major car companies in the first half of the year will soon be announced. Under the market hit by the epidemic, all major brands are bound to have a hard time in the first half of this year, but thanks to the effective control of the epidemic in China, signs of recovery in the domestic automobile market have gradually become obvious, especially in the luxury car market.
With the entry of in 2020, the impact of COVID-19 's epidemic situation has brought no small impact on the domestic car market, but in this environment, the luxury car market remains strong, thanks to the gradual increase in the proportion of domestic purchase groups and the advantages brought by the falling discount prices of luxury models, which further enhance the market share of luxury cars.
The luxury car market continues to grow rapidly, and the sales of many brands have risen sharply and ushered in historical highs, which has become a major breakthrough in the automobile market this year. The demand for high-end cars brought about by consumer upgrading, as well as the increasing competition for luxury cars, have led to a continuous decline in prices, further expanding the consumer market covered by luxury cars. Retail sales in the luxury market totaled 2.5291 million vehicles in 2020, up 14.7 per cent from the same period last year, while the independent market and the mainstream joint venture market fell 12.1 per cent and 7.3 per cent respectively, according to the Federation of passengers. Prior to this, we counted the sales of the domestic first-tier luxury brand Mercedes-Benz, BMW and Audi, and all three major brands achieved sales in China.
Retail sales of luxury brands in April 2021 were 245720 vehicles, up 26.7% from a year earlier, according to the Federation of passengers. Cumulative retail sales from January to April were 979251 vehicles, an increase of 68.3% over the same period last year. Compared with mainstream joint venture brands and independent brands, luxury brands still outperform the market. From the perspective of the top 10 luxury brands in sales, almost all brands have achieved growth. BMW Mercedes-Benz Audi occupies the top three positions, Lexus returns to the first place of second-tier luxury brands, and Tesla drops seriously and is even overtaken by Volvo. Red Flag is the only Chinese brand on the list. As a first-tier luxury brand, BBA still leads the way.
for the "Japanese top three" Honda, Toyota, Nissan in the domestic market, has long relied on reassuring word-of-mouth to stabilize a certain proportion, even under the epidemic, still showing a trend of counter-trend growth. But by contrast, the performance of the three luxury brands in China is very different, and the monthly sales of the top three are only a fraction of those of the first.
On May 19, Mercedes-Benz released the latest brand strategic plan. Mercedes-Benz said that it will replan its product matrix, and in the future, the products will be divided into three major product matrices: high-end luxury, core luxury and new-generation luxury. In terms of specific product division, the "high-end luxury" product lineup includes Mercedes-AM.
Since entering 2020, the decline of the car market superimposed the impact of the COVID-19 epidemic, so that the car market suffered an unprecedented impact. In spite of this, the luxury market has maintained a stronger performance than the passenger car market this year, with market sales and share continuing to rise due to the upgrading of consumption.
Judging from the sales of major car brands in 2019, in addition to the sudden rise of independent brands, the sales of joint venture brands in the domestic market have also increased significantly, especially the domestic sales of Japanese brands Honda, Toyota and Nissan have risen again. However, Honda, Toyota and Nissan's luxury brands have very different fates. Toyota luxury brand Lexus is arguably the benchmark for second-tier luxury brands. According to sales figures, Lexus sold 200521 vehicles in China in 2019, up 25 per cent from a year earlier. Honda luxury brand Acura and Nissan luxury brand Infiniti are on the edge of second-tier luxury brands.
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
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